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Purepoint joins Ascent

Published on: 20 January 2020

We’re pleased to announce that Ascent Software has acquired Purepoint, a London-based software development provider focussed on the IoT market. This marks another key milestone after the acquisition of software development services company Tech Huddle last November.

Purepoint delivers solutions to the most demanding of digital challenges - where business meets technology.

The acquisition of Purepoint deepens Ascent’s expertise in the IoT market and brings new clients including Centrica (Hive) and Electrolux to the group. Purepoint CEO Alex James, who founded the business in 2011, joins Ascent as Group CTO.

Stewart Smythe, Group CEO, said: “Purepoint is a great acquisition for Ascent, bringing industry-leading IoT capability and a very strong technical team. Alex James has built a really innovative business and I am excited to welcome him as CTO of the Group going forward”.

Simon Hitchcock, Non-Executive Director of Ascent and Horizon Managing Partner added: “This is a very positive development for Ascent coming so quickly after the initial transaction. Purepoint is a highly regarded business with highly sought-after skills in a particularly fast-growing segment of the overall market. Horizon were delighted to support management in this acquisition, and we look forward to working with the Ascent team to grow the business further both organically and via acquisition.”

Established in 2005 and now headquartered in London, Ascent today employs a team of over 300 staff developing solutions in two European centres and serving clients in the UK and Europe.

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